Children on or near roads are highly vulnerable - busy traffic on urban and rural roads can put them at risk. It's even more dangerous in bad weather or in hours of darkness, particularly around the times the clocks change.

In the UK, clocks follow Greenwich Mean Time (GMT) from October to March each year, and from March to October are set forward one hour to British Summer Time (BST) which is GMT + 1 hour.

From October onwards many children go to school in darkness and come home in twilight or dusk. In times of bad weather it can potentially be even more dangerous.

Every year over 410 child pedestrians are killed or seriously injured going to or from school. Following the clock change the most dangerous time is between 3:30pm and 6:00pm. (Research by the Royal Society for the Prevention of Accidents has indicated these 410 casualties could be saved if the clocks did not change each October and we had lighter evenings.)

It's really important therefore that we help our children by making sure they not only understand the risk from the dangers of traffic, but that they must be seen to be safe.

If drivers see them clearly they have more time to react. When a driver has a dipped beam headlight, they can normally see a pedestrian at 30 metres. If the car is moving at 50mph (80km/h) it travels 22 metres in a second. The driver only has 1.2 seconds to react and take action!

If the pedestrian is wearing something reflective a driver can see them five times as far away - at 150 metres! This gives the driver five seconds to react instead of just over one second! Being seen adds dramatically to children's safety on our roads.

School visits

Nationwide Building Society employees visit schools and colleges to deliver lessons and talks on our core themes. If you would like to request a school visit, please get in touch: enquiries@nationwideeducation.co.uk. Nationwide endeavours to meet requests wherever possible but unfortunately these cannot be guaranteed.